Fletch

Fletch specializes in **positioning strategy** for early-stage startups, helping **pre-seed through Series A** companies achieve category clarity before investing heavily in growth. 🎯 **Positioning Methodology:** • Extensive **customer research** • **Competitive analysis** • **Win-loss interviews** to understand buyer perception • Framework for **messaging that resonates** 💡 **Perfect For:** • **B2B SaaS companies** struggling to articulate differentiation • **High-quality products** not translating to strong pipeline • Teams needing **research-driven positioning** (not guesswork) 🏗️ **Core Focus:** Getting the fundamentals right—**positioning, messaging, and narrative development**—before companies scale their go-to-market efforts. **Remove the guesswork** from positioning with data-driven buyer insights.