Positioning Agencies

Ziggy is a demand generation agency that helps ambitious B2B tech brands scale revenue through proven growth strategies. They work with brands of all sizes, from startups to Fortune 500s, to drive revenue growth and reduce customer acquisition costs. Trusted by leading companies like Stripe, Planet, Canon, and Bloomreach, Ziggy provides results-driven strategies to achieve business goals. They specialize in helping B2B SaaS, fintech, and enterprise software companies nail positioning before scaling demand generation programs. Ziggy excels at transforming "nice to have" products into "must have" solutions through sharp positioning, messaging clarity, and systematic demand creation.

SaaS positioning & research-based messaging with extensive customer interviews and win-loss analysis

Fletch specializes in positioning strategy for early-stage startups, helping pre-seed through Series A companies achieve category clarity before investing heavily in growth. Their positioning methodology centers on extensive customer research, competitive analysis, and win-loss interviews to understand exactly how buyers perceive products and what drives purchase decisions. Fletch excels at working with B2B SaaS companies that struggle to articulate differentiation clearly or have high-quality products that aren't translating to strong pipeline. Their research-driven approach removes guesswork from positioning, providing frameworks for messaging that actually resonates with target buyers. The agency focuses on getting the fundamentals right—positioning, messaging, and narrative development—before companies scale their go-to-market efforts.

Growth marketing agency specializing in innovative GTM strategies by cross-pollinating tactics from different industries.

Red Lorry Yellow Lorry is an ambitious global B2B tech PR and marketing agency with offices in London, Berlin, Paris, Los Angeles, Boston, and Austin. Listed among PR Week's top 15 tech PR agencies with 20% year-on-year growth, they specialize in brand positioning, audience engagement, and lead generation for AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech, and martech sectors. They run globally integrated campaigns through their seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital, and more to help disruptive brands gain awareness and influence in competitive markets. They focus top talent into knowledgeable, industry-specialist teams dedicated to creative storytelling and first-class delivery. Recent client wins include Smart Communications (US, UK, DACH PR agency of record) and Bynder (Global PR agency of record).