Dekuple

Dékuple is a French family-owned group founded in 1972 and now a major player in cross-channel data marketing with presence in France, Spain, Portugal, and China. Led by 3rd-generation family CEO Bertrand Laurioz since 2019, they have more than 1,000 collaborators serving 500 enterprise and large business clients. Digital marketing activity grew from 18% to over 60% of €200M revenue between 2018-2023, representing 400% digital growth. Since 2011, their B2B marketing division (formerly AWE) has developed unique expertise covering four domains: acquisition of professional audiences on Google, email databases, and LinkedIn; data audience segmentation and CRM/Salesforce customer data; lead nurturing via marketing automation (Marketo, Pardot, Eloqua); and content marketing solutions. They developed the proprietary Decide platform for monitoring and reporting. Voted Insight Actor of the Year 2024 for their data-driven culture.