Gilroy

Gilroy has been a trusted partner to world-leading B2B brands for 50 years and is recognised as a top 10 Account-Based Marketing team and top 30 UK agency by B2B Marketing. As a B2B full-funnel growth agency based in London, they unite sales and marketing efforts through a data-driven, account-based approach connecting the entire customer buying journey from awareness to advocacy. Their integrated services include media campaigns, demand acceleration, ABM, deal-based marketing, and connected buying experiences. Through detailed research and analysis, they uncover specific needs and pain points of key accounts, crafting tailored messages that address priorities. Creative services refine market position and create clear identity through brand activation. They recently won Silver for Best Use of Creative at the B2B Marketing Awards 2025 for their Thales campaign. With approximately 48 employees and $7 million in revenue, they have developed a unique Generative Readiness scoring system for AI-driven buyer positioning.