Refine Labs

Refine Labs is a progressive B2B demand generation and revenue strategy firm founded in 2019 by Chris Walker, who scaled it to a profitable 8-figure ARR business working with 300+ B2B companies. Now led by CEO Megan Bowen with Grandin Holdings as strategic investor. They help mid-market and enterprise B2B SaaS companies (typically $30M+ ARR, $25K+ ACVs, seven-figure marketing budgets) change how they measure and execute marketing. Their core offering combines strategic consulting, paid media, and creative execution under Revenue Engine Optimization and Brand-Demand-Expand frameworks. They lead the shift from traditional lead gen to demand gen, ensuring marketing aligns with today's buyer behavior. Beyond services, they offer The Vault subscription platform with playbooks, templates, frameworks, and DemandGPT (Maxwell) AI assistant. Pricing includes $35K Marketing Strategy Assessment project and $20K-$31K/month for ongoing services. Chris Walker hosts the State of Demand Gen podcast reaching 15,000+ marketers.