The Marketing Practice

The Marketing Practice (TMP) is the second-largest B2B agency group globally and the market leader in technology marketing. Founded in 2002 by former IT marketing director Clive McNamara, TMP has grown through strategic acquisitions including Omobono, 90octane, Campaign Stars, and Rombii to deliver fully integrated B2B marketing solutions worldwide. The agency serves blue-chip clients including Amazon Web Services, ServiceNow, Microsoft, Salesforce, Hewlett Packard Enterprise, Palo Alto Networks, and SAP. TMP has been the most-awarded agency at the B2B Marketing Awards, winning 'Best Lead Generation' five times and demonstrating consistent excellence in driving commercial results from marketing investments. Their services span account-based marketing, demand generation, brand development, media, channel marketing, and digital experiences.