HubSpot vs Salesloft: Complete Feature Comparison
HubSpot is an all-in-one CRM and marketing automation platform, while Salesloft is a specialized sales engagement platform. Understanding their differences helps you choose the right tool for your needs.
HubSpot
Overview
Best For: Companies wanting integrated CRM + marketing + sales
Key Features
- CRM (free tier available)
- Marketing automation
- Sales automation
- Customer service tools
- Advanced reporting
- Pricing: Free to EUR 3,000+/month
Strengths
- Integrated platform covering multiple functions
- Great for SMB and mid-market companies
- User-friendly interface
- Excellent reporting capabilities
- Free tier available to get started
Weaknesses
- Not as specialized as pure sales engagement tools
- Less advanced AI capabilities
- Can become expensive at enterprise scale
Salesloft
Overview
Best For: Sales teams wanting specialized engagement tools
Key Features
- Sales engagement workflows
- Cadence automation
- Dialer and messaging
- Team coaching
- CRM integration (works with HubSpot)
- Pricing: EUR 1,200-4,500/month
Strengths
- Specialized for sales engagement excellence
- Excellent automation capabilities
- Easy to use for sales teams
- Works great alongside HubSpot
Weaknesses
- Requires separate CRM solution
- No marketing automation included
- Less comprehensive than all-in-one platforms
Key Differences
| Feature | HubSpot | Salesloft | |---------|---------|-----------| | CRM | Excellent | Requires integration | | Sales Engagement | Good | Excellent | | Marketing Automation | Excellent | Not included | | Ease of Use | Very Good | Excellent | | Price | Budget-friendly | Higher | | Specialization | Generalist | Specialist |
Which Should You Choose?
Choose HubSpot If:
- You need an integrated CRM + marketing + sales platform
- You're starting from scratch and want one system
- Budget is a primary concern (free tier available)
- You value having everything in one place
Choose Salesloft If:
- You want specialized sales engagement capabilities
- You already have a CRM (or plan to use HubSpot CRM)
- Your sales team needs advanced cadence automation
- You're comfortable integrating multiple tools
Using Both Together
Many companies use HubSpot and Salesloft together. This combination gives you:
- HubSpot: CRM, marketing automation, reporting
- Salesloft: Advanced sales engagement and cadences
The integration between the two platforms is robust, making this a popular choice for B2B companies that want the best of both worlds.
Recommendation
Choose HubSpot if you need an integrated CRM + marketing + sales platform. Choose Salesloft if you want specialized sales engagement and are comfortable integrating with HubSpot. Many companies use both together for optimal results.