GTM Agency Directory

SaaS positioning & research-based messaging with extensive customer interviews and win-loss analysis

Fletch specializes in positioning strategy for early-stage startups, helping pre-seed through Series A companies achieve category clarity before investing heavily in growth. Their positioning methodology centers on extensive customer research, competitive analysis, and win-loss interviews to understand exactly how buyers perceive products and what drives purchase decisions. Fletch excels at working with B2B SaaS companies that struggle to articulate differentiation clearly or have high-quality products that aren't translating to strong pipeline. Their research-driven approach removes guesswork from positioning, providing frameworks for messaging that actually resonates with target buyers. The agency focuses on getting the fundamentals right—positioning, messaging, and narrative development—before companies scale their go-to-market efforts.