GTM Agency Directory

Ziggy is a revenue-first demand generation agency for B2B tech and SaaS companies, with a particular focus on helping startups and scale-ups nail their positioning before investing in growth channels. They reject broad-audience approaches and instead help companies identify who has the biggest pain for their solution, transforming products from "nice to have" to "can't live without" solutions. Ziggy's GTM process centers on messaging clarity, sharp differentiation, and early traction. They work shoulder-to-shoulder with clients to shape go-to-market strategy, untangle product positioning, and launch products efficiently. Their lean but strategic approach makes them especially valuable for teams still searching for product-market fit or preparing for major launches.

Fletch specializes in positioning strategy for early-stage startups, helping pre-seed through Series A companies achieve category clarity before investing heavily in growth. Their positioning methodology centers on extensive customer research, competitive analysis, and win-loss interviews to understand exactly how buyers perceive products and what drives purchase decisions. Fletch excels at working with B2B SaaS companies that struggle to articulate differentiation clearly or have high-quality products that aren't translating to strong pipeline. Their research-driven approach removes guesswork from positioning, providing frameworks for messaging that actually resonates with target buyers. The agency focuses on getting the fundamentals right—positioning, messaging, and narrative development—before companies scale their go-to-market efforts.