GTM Readiness Scorecard
Seven questions across the dimensions that actually predict whether a go-to-market motion will hold: ICP clarity, pipeline predictability, channel coverage, intent data, attribution, outbound and ownership.
How precisely can you describe the companies that actually buy from you?
What the scorecard measures
Most go-to-market problems get misdiagnosed as channel problems. A team concludes that outbound is broken, or that LinkedIn does not work for them, when the actual failure sits upstream — an ICP too broad to target against, or no way of telling which accounts are in-market.
This scorecard checks the seven things that, in our experience, determine whether a GTM system compounds or decays: how precisely you can describe your buyer, whether you can predict pipeline from known inputs, how many channels genuinely contribute, whether you can see account-level intent, whether you can attribute a closed deal to its origin, how outbound is performing, and — most overlooked — who owns the system day to day.
A low score is not a sales trigger. If you score in the bottom band, the honest answer is usually that buying execution will not help yet. If you score at the top, the honest answer is that you probably do not need an agency at all. Both of those results are ones we will tell you.