Who we are
GTM Quest was founded by Dan Keegan, who runs it from London. The business is operated by Fractional Quest Ltd, a private limited company registered in England and Wales.
Company details
Fractional Quest Ltd, company number 17322105, incorporated 6 July 2026Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United KingdomEmail: hello@gtm.questView the company on Companies House ↗The same company runs Fractional Quest, which recruits fractional, interim and permanent executives. Our sister site RFP Quest covers UK public-sector tender intelligence.
What we do
We design and implement go-to-market strategies for B2B SaaS, technology and professional services companies. Our work combines:
- Account-based marketing (ABM) using tools such as Clay and Apollo
- Multi-channel outbound across LinkedIn, email and intent data
- Sales enablement and revenue operations
- Strategy development and execution grounded in data
- GTM technology stack implementation and integration
Each has its own page: ABM, lead generation, demand generation, marketing automation and sales operations and RevOps.
Our approach: the Quest System
The Quest System is our four-channel method. Each channel is aimed at the same list of target accounts, so each one warms the next.
01
LinkedIn ads
Targeted campaigns to warm up your ideal customer profile
02
Content
Thought leadership from the founder and team that builds authority
03
Intent data
Signals that show which accounts may be in market now
04
Outbound
Multi-touch, personalised sequences by email and LinkedIn
It runs on a data layer the client owns: Clay for enrichment and signals, and a Postgres database as the campaign system of record. More in the Quest System.
Who we work with
We work with B2B companies that are ready to scale their go-to-market. Typically:
- B2B SaaS companies looking to accelerate growth
- Technology companies entering new markets, including UK companies selling into the US
- Professional services firms modernising their go-to-market
- Scale-ups moving on from founder-led sales
- Enterprises launching new products or divisions
How we work
Practitioners, directly
You work with the people who design and build the system.
A modern stack
Clay, Apollo, AI research and your own CRM, connected.
Flexible engagement
Handover, handover with support, embedded, or a full partnership.
Measured on pipeline
We track, measure and adjust against meetings and pipeline, not activity.
Every engagement is scoped and quoted in writing after the discovery call.
Our mission
To make enterprise-level go-to-market strategy and execution accessible. We believe every ambitious B2B company deserves a working GTM engine, whatever its size or budget. We do this through our consultancy, self-serve tools and educational resources.
Resources
Beyond our consultancy, we publish: