GTM agency directory · profile
Dekuple
French family-owned communication and data marketing group founded in 1972, with operations in Europe, North America and China.
Dékuple reports net sales of €243 million in 2025, about 1,200 employees and nearly 750 brands supported.
A directory listing, not an endorsement · Considering a GTM partner? See how we work
At a glance
01/ about
About Dekuple
Dékuple is a French family-owned group founded in 1972 and now a major player in cross-channel data marketing with operations in Europe, North America and China.
Led by Chairman and CEO Bertrand Laurioz, the third family leader, the group reports about 1,200 employees and 2025 net sales of €242.6 million, around 70% of it from digital marketing.
Their B2B marketing division (formerly AWE) has developed unique expertise covering four domains: acquisition of professional audiences on Google, email databases, and LinkedIn; data audience segmentation and CRM/Salesforce customer data; lead nurturing via marketing automation (Marketo, Pardot, Eloqua); and content marketing solutions.
They developed the proprietary Decide platform for monitoring and reporting.
02/ services
What Dekuple does
Key services
- Data Marketing
- Lead Generation
- Marketing Automation
- Audience Segmentation
- Content Marketing
- LinkedIn Advertising
- CRM Integration
- Performance Reporting
Specializations
Best for
Revenue teams
Organizations focused on lead quality
B2B companies
Organizations selling to other businesses
Growth teams
Marketing and sales alignment
03/ directory
Similar GTM agencies
Related GTM resources
Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.
Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.
04/ how we work
Considering a GTM partner? This is how we work
GTM Quest is a go-to-market consultancy in London.
We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.
We run it with you, or build it and hand it over.
The data, the tooling and the playbooks stay yours.
Every engagement is scoped and quoted in writing after the discovery call.
How much of the work do you want to own?
Handover · build and transfer
We build it, you run it
We build your complete system and hand it to your team, with training and full documentation.
- ✓ Complete system build
- ✓ Team training sessions
- ✓ Full documentation
- ✓ A handover support period
Best for teams with in-house ops capacity.
Handover + support
We hand over, then stay close
Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.
- ✓ Everything in Handover
- ✓ One or two days a week of consultant time
- ✓ Weekly optimisation calls
- ✓ Slack and email support
Best for teams building their own capability.
Embedded · run and optimise
We run it as part of your team
We operate the system as an embedded team member.
You close the deals; we run the pipeline machine.
- ✓ Full system operation
- ✓ Daily campaign management
- ✓ Testing and optimisation
- ✓ Weekly reporting
Best for teams without ops bandwidth.
Scale · full partnership
A full go-to-market partnership
ABM, demand generation and outbound run together, with a dedicated team and more capacity.
- ✓ Full ABM execution
- ✓ Dedicated account team
- ✓ Multi-channel campaigns
- ✓ Strategic planning
Best for teams ready to invest in growth.
Our services
15 minutes · video or phone
Book 15 minutes with a GTM consultant
Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.
- 0115 minutes, video or phone
- 02We look at your ICP, positioning and channels
- 03A written next step after the call
- 04Handover, embedded or run-for-you engagements
Pick a day that suits · live availability