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Gilroy

Gilroy says it has been a trusted partner to B2B brands for 50 years and is recognised by B2B Marketing as a top 10 Account-Based Marketing team and a top 30 UK agency.

Full-funnel growth partner combining creative, data, MarTech, and media services.

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A directory listing, not an endorsement · Considering a GTM partner? See how we work

At a glance

HeadquartersBasingstoke
Service regionsUnited Kingdom
Websitegilroy.co.uk ↗

01/ about

About Gilroy

Gilroy says it has been a trusted partner to world-leading B2B brands for 50 years and is recognised as a top 10 Account-Based Marketing team and top 30 UK agency by B2B Marketing.

As a B2B full-funnel growth agency based in London, they unite sales and marketing efforts through a data-driven, account-based approach connecting the entire customer buying journey from awareness to advocacy.

Their integrated services include media campaigns, demand acceleration, ABM, deal-based marketing, and connected buying experiences.

Through detailed research and analysis, they uncover specific needs and pain points of key accounts, crafting tailored messages that address priorities.

Creative services refine market position and create clear identity through brand activation.

They won Silver for Best Use of Creative at the B2B Marketing Awards.

They have developed a Generative Readiness scoring system for AI-driven buyer positioning.

02/ services

What Gilroy does

Key services

  • Account-Based Marketing
  • B2B Media Services
  • Demand Generation
  • Creative Services
  • Content Marketing
  • Brand Activation
  • Deal-Based Marketing
  • MarTech Implementation

Specializations

Account-based marketingDeal-based marketingContent marketing

Best for

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

Similar GTM agencies

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Related GTM resources

GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

GTM Quest is a GTM agency based in London.

Before you hire any go-to-market strategy agency, it is worth knowing which questions separate a real strategy partner from a channel shop.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes · video or phone

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Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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