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Magnetic Way

Magnetic Way is a French B2B marketing agency for software companies and IT consultancy firms, working with tech clients since 2016.

Based in Paris, they specialize exclusively in tech and IT clients including SaaS companies, ISVs, IT service providers, system integrators, and cloud solution providers.

As an expert HubSpot and Webmecanik partner, they help tech companies expand into the French market.

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A directory listing, not an endorsement · Considering a GTM partner? See how we work

At a glance

HeadquartersParis
Founded2016
Service regionsFrance
Websitemagneticway.com ↗

01/ about

About Magnetic Way

Magnetic Way is a French digital marketing agency specializing exclusively in tech and IT companies.

Based in Paris, all their clients are in the software and IT industry: SaaS companies, independent software vendors (ISV), IT service providers, system integrators, and cloud solution providers.

As expert partners of HubSpot and Webmecanik, they activate data and automation to boost lead generation.

Their services span demand generation, content marketing, SEO, paid advertising (Google Ads, LinkedIn, Meta), brand identity, and email marketing.

Rather than struggling to recruit in a foreign country, tech companies expanding to France can access Magnetic Way's experienced consultants with deep market and industry know-how.

They have worked with software, tech and IT clients since 2016.

02/ services

What Magnetic Way does

Key services

  • Demand Generation & Lead Gen
  • Marketing Automation (HubSpot)
  • B2B Content Marketing
  • SEO & Technical Optimization
  • Google Ads & LinkedIn Ads
  • Brand & Design
  • Email Marketing & Lead Nurturing
  • Go-to-Market Strategy

Specializations

B2B IT/SaaS MarketingSEOPPCContent Strategy

Best for

Organic growth

Teams investing in sustainable traffic

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

Similar GTM agencies

Single GrainLed by entrepreneur and marketer Eric Siu, Single Grain brings performance marketing expertise to GTM strategy.Los Angeles, USPumpUpPumpUp is a French digital marketing agency founded in Grenoble in 2010, now with offices across France including Paris, Roubaix, Bordeaux, …ParisFilamentFilament is an award-winning digital agency in Sydney that drives velocity for B2B technology companies, vendor channel programs, and SaaS b…SydneyDirectivePerformance marketing agency for tech companies, working with B2B businesses since 2013.United States

Related GTM resources

GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes · video or phone

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Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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