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Refine Labs

Progressive B2B demand gen firm founded by Chris Walker, now led by CEO Megan Bowen.

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Refine Labs homepage
Refine Labs homepage

At a glance

HeadquartersUnited States

01/ about

About Refine Labs

Refine Labs says it has helped 300+ mid-market and enterprise B2B tech companies shift from lead gen to demand gen.

Offers The Vault subscription platform with DemandGPT AI assistant.

Recognized among the best GTM consultancies for demand generation and brand-driven marketing.

For B2B teams

Refine Labs is a progressive B2B demand generation and revenue strategy firm founded by Chris Walker; Refine Labs says it has helped 300+ mid-market and enterprise B2B tech companies.

Now led by CEO Megan Bowen with Grandin Holdings as strategic investor.

They help B2B tech companies at Series B and beyond change how they measure and execute marketing.

Their core offering combines strategic consulting, paid media, and creative execution under Revenue Engine Optimization and Brand-Demand-Expand frameworks.

They lead the shift from traditional lead gen to demand gen, ensuring marketing aligns with today's buyer behavior.

Beyond services, they offer The Vault subscription platform with playbooks, templates, frameworks, and DemandGPT (Maxwell) AI assistant.

02/ services

What Refine Labs does

Key services

  • Demand Generation
  • Revenue Strategy
  • Paid Media
  • Creative Strategy
  • Brand Marketing
  • ABM Campaigns
  • Marketing Assessment
  • B2B SaaS Marketing

Specializations

Demand GenerationABMRevenue Strategy

Best for

Marketing teams

Teams building inbound + outbound engines

Enterprise sales

Teams targeting high-value accounts

03/ directory

Similar GTM agencies

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Related GTM resources

Best GTM agency in the USAGo-to-market agencies in the United States for B2B growth.More United States GTM agenciesOther GTM agencies based in United States.GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes · video or phone

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Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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