Refine Labs

Founded in 2018 by Chris Walker and now led by CEO Megan Bowen, Refine Labs has pioneered modern B2B demand generation approaches that reject traditional MQL-focused lead generation. Based in Boston with 50+ employees, they help mid-market and enterprise B2B SaaS companies move toward buyer-centric demand creation and capture strategies. Refine Labs brings deep expertise in podcast-led content strategies, video-first demand generation, and community building that aligns with how today's B2B buyers conduct extensive research independently before engaging sales. The agency secured $5M in growth investment and has established itself as a thought leader in challenging legacy B2B marketing tactics. They understand that modern buyers want genuine demand creation, brand authority, and value-driven content throughout their self-directed journey.