GTM Data Analyst

Discover GTM data analyst positions and requirements. Complete guide to go-to-market analytics careers, skills, and opportunities in B2B companies. GTM Data Analysts focus on measuring and optimizing go-to-market performance through data analysis, reporting, and insights generation. They track customer acquisition, retention, and expansion metrics. GTM analysts earn £40,000-75,000 in the UK, with senior positions reaching £90,000+. Essential skills include SQL, Python/R, Tableau/PowerBI, and business intelligence tools. The role encompasses marketing analytics, sales analytics, customer analytics, and pipeline reporting. GTM data analysts are crucial for data-driven decision making in modern B2B organizations.