Medical device marketing · agency · consultant
Medical device marketing agency for B2B
A medical device marketing agency helps a device manufacturer reach the hospitals, clinics and distributors that buy, with claims your regulatory owners have approved.
GTM Quest is a London B2B marketing agency for medtech: we plan the accounts, run the campaigns and hand sales a clear next step.
We start the motion on day one and build the system around it in weeks 1 to 4.
Reviewed by GTM Quest · 27 October 2026 · 6 sources linked below
How a device marketing engagement runsaccounts first
- 01First accounts contactedDAY 1ACCOUNTS · CONVERSATIONS
- 02Claims and committees mappedWEEKS 1 TO 2EVIDENCE · ROLES
- 03Campaigns built around itWEEKS 1 TO 4ABM · LINKEDIN · EVENTS
- 04Handoffs and reportingMONTHS 2 TO 3SALES · REVIEW
When the motion startsDay 1
01/ the role
What does a medical device marketing agency do? five jobs, one programme
MedTech Europe says more than 2,000,000 medical technology products and services are on the market, so a device has to earn attention account by account.
Module 01 / 05
Choose the accounts
Pick the hospital groups, clinics and distributors where the device has a real use, and write down why each one is on the list.
Module 02 / 05
Map the committee
Identify the clinical, procurement, finance and digital roles on each account, and where each fact came from.
Module 03 / 05
Match evidence to questions
Pair every buyer question with an approved asset, its owner and its review status.
Module 04 / 05
Run the campaigns
Coordinate account-based marketing, LinkedIn, events and outreach on the same named accounts.
Module 05 / 05
Hand off to sales
Give each rep the account context, what the account has seen and the agreed next step.
This is the same operating model as our medtech marketing agency work, applied to a single device or portfolio.
02/ the options
Which kind of medical device marketing agency do you need? four types, four jobs
Device companies usually choose between four kinds of outside help.
If you only need senior direction, a go-to-market consultant may fit better than an agency.
03/ rules
How does regulation shape device marketing? the facts buyers check first
An agency does not decide regulatory questions, but it has to respect them in every asset.
Module 01 / 05
FDA device classes
The FDA's overview of device regulation says devices are classified into Class I, II and III, with regulatory control increasing from Class I to Class III.
Module 02 / 05
FDA routes to market
The FDA says most Class I devices are exempt from Premarket Notification 510(k), most Class II devices require it, and most Class III devices require Premarket Approval.
Module 03 / 05
MHRA
The MHRA's guidance sets out what manufacturers need to do to place a device on the Great Britain, Northern Ireland and EU markets.
Module 04 / 05
Advertising claims
CAP Code rule 12.1 says objective claims must be backed by evidence, and medical claims may be made for a medical device with the applicable conformity marking.
Module 05 / 05
Your owners
Your qualified regulatory and medical owners approve claims; the agency builds and distributes only approved assets.
The FDA says regulatory control increases from Class I to Class III, and CAP rule 12.1 requires evidence for objective claims, so approval sits before every channel.
04/ what you get
What you should get from a medical device marketing agency six outputs you can inspect
01
Account universe
Organisations, selection reasons, exclusions and source dates.
02
Committee map
Known roles, unknown roles and verification sources for every priority account.
03
Evidence matrix
Buyer question, approved asset, owner and review status.
04
Campaign playbook
Channels, triggers, permissions and sales responsibilities for each account tier.
05
Handoff record
Account context, engagement and the agreed next action.
06
Account report
Committee coverage, evidence requests and opportunity progress by account.
Our medtech ABM agency guide shows how these outputs connect in an account-based programme.
05/ audience
Who does the agency need to reach? more people than the champion
Forrester's 2026 research found the typical business purchase involves 13 internal stakeholders and nine external influencers.
Module 01 / 05
Clinical champions
They judge fit with the procedure and the patient pathway.
Module 02 / 05
Procurement
In the NHS, NHS Supply Chain's supplier pages describe frameworks, a tender process under the Procurement Act and a move towards value based procurement.
Module 03 / 05
Finance
They want the budget line and the case for change across the pathway.
Module 04 / 05
Digital and IT
For connected devices, they want integration, data and support answers.
Module 05 / 05
Distributors
Where a distributor sells for you, it needs the same approved story and a clear split of who contacts whom.
NHS Supply Chain describes a shift from cash releasing savings to value based procurement; our guide to selling to the NHS explains the buying routes.
06/ how to choose
How to choose a medical device marketing agency five checks before you sign
- 01
Ask about week one
A good agency names the accounts it would contact first and the approved material it would use.
01 - 02
Ask how claims are approved
The answer should put your qualified owners in charge and give every asset a version and review date.
02 - 03
Ask who does the work
The people in the pitch should be the people on your accounts.
03 - 04
Ask what you will own
Lists, maps, playbooks and data should end up in your own tools.
04 - 05
Ask how progress is reported
Look for progress by account and committee coverage, not clicks.
05
For a broader planning view, read our medical device marketing strategy guide.
07/ consultant or agency
Medical device marketing consultant or agency? match the help to the gap
Module 01 / 04
No clear plan
A medical device marketing consultant can set positioning and the plan; see medtech go-to-market strategy for the questions to answer first.
Module 02 / 04
Plan, no pipeline
An agency runs the campaigns; see medical device lead generation for how demand is created on named accounts.
Module 03 / 04
Both
GTM Quest sets direction and runs the motion from day one, so the plan is tested in market straight away.
Module 04 / 04
Need people
If you need permanent hires, our GTM recruitment agency can run the search.
Most device teams need direction and delivery together, which is why we offer both from one team.
08/ compare
GTM Quest or the alternatives? who holds the work
Pick a comparison.
→ Creative wins attention; account work turns it into conversations with the right people.
→ Prove the motion with us, then hire into it.
15 minutes · video or phone
Book 15 minutes on your device pipeline
Tell us which accounts you want and where deals stall. We will tell you what we would run in the first week.
- 0115 minutes, video or phone
- 02A first-week account plan
- 03A written next step after the call
Pick a day that suits · live availability
09/ questions
Medical device marketing agency FAQ
What device companies ask before they hire one.
An agency that plans and runs marketing for device manufacturers, aimed at the hospitals, clinics and distributors that buy, using claims the manufacturer has approved.
A consultant usually advises on positioning and plans; an agency also runs the campaigns.
GTM Quest does both from one team.
No. Your qualified regulatory and medical owners approve claims; the agency builds and distributes the approved assets.
Yes.
We are based in London and work with device teams selling into the UK, Europe and the US.
We start the motion on day one and build the system around it in weeks 1 to 4.
It depends on scope.
We scope and quote in writing after a 15-minute call.
Taking on new clients
Medical device marketing from day one
Fifteen minutes is enough to plan the first week.
11/ sources
Every source on this page
Each figure above links to one of these. All were opened and checked on 27 October 2026.
- MedTech Europemedtecheurope.org
- FDA's overview of device regulationfda.gov
- MHRA's guidancegov.uk
- CAP Code rule 12.1asa.org.uk
- Forrester's 2026 researchforrester.com
- NHS Supply Chain's supplier pagessupplychain.nhs.uk