What a LinkedIn lead generation agency does three motions, one pipeline
A LinkedIn lead generation agency uses LinkedIn to create sales conversations with the companies you want to sell to.
The label covers very different businesses, so start by asking which of the three motions an agency actually runs.
Organic content means posts, comments and newsletters from your founder and senior people, written or ghostwritten in their voice.
LinkedIn Ads means paid campaigns in Campaign Manager: Sponsored Content, Thought Leader Ads, Lead Gen Forms and messaging ads.
Outreach means finding people in Sales Navigator and starting conversations through connection requests, InMail and messages.
Most agencies sell one motion.
Content studios rarely touch Campaign Manager.
Ads agencies rarely send a message.
Outreach agencies often work through automation tools that LinkedIn's User Agreement prohibits.
The best results usually come when the three are planned together, because each one makes the others cheaper.
LinkedIn lead generation agency, LinkedIn ads agency, LinkedIn outbound agency: what is the difference?
A B2B LinkedIn ads agency runs paid campaigns and is paid a management fee on top of the media you pay LinkedIn.
A LinkedIn outbound agency runs prospecting from your profile or your team's, usually for a monthly retainer.
A LinkedIn content or ghostwriting agency runs your organic presence.
"LinkedIn lead generation agency" can mean any of these, so read the service list before the case studies.